About the Program: You know the old saying that the only constant is change. That applies very much to today’s business climate. Budgets remain tight. The old communications channels are giving way to new ones. In uncertain times do you hunker down? Do you act boldly? Do you double down on your investment? What’s your strategy?

Top corporate and marketing executives coming to this TechAmerica Emerging Business breakfast will learn from four experienced marketers how to establishing an actionable marketing plan as a road-map for growth, including how to measure marketing program effectiveness.

Attendees will learn: - What are the marketing mistakes that can doom companies

• How to think strategically in developing a marketing plan

• What are some techniques for measuring marketing success

• When to abandon a strategy and try something else

• When and how to change the playing field

• What role social networking should be playing in your marketing plans

The panelists: - Martyn Etherington, Vice President, Marketing and Operations, Tektronix

• Jascha Kaykas-Wolff, Vice President of Marketing, Webtrends, Inc.

• Kevin Renner, President, B2B Marketing Strategies

• Kevin Tate, Founder & Principal, StepChange Group

Moderator: - Bob Patterson, President, MKTX, Inc.

Details: When: Thursday, April 8, 2010 Time: 7:30 - 9:00 a.m. Where: Oregon Zoo, Skyline Banquet Room, Portland, OR Cost: $35 TechAmerica Members, $35 SAO & OEN Technology Industry Members, $55 Nonmember Technology Companies, $95 Other Nonmembers

If you are interested in sponsoring this event, contact [email protected], (503) 624-5715.